Welcome to the ever-growing list of digital marketing software and tools!
If you know of a super handy tool or sweet software program that should be on this list drop a line in the comments section and I’ll get it added sometime in between writing blog posts & drinking gin and tonics.
Table of Contents
Analytics
| Tool |
Pricing |
Description |
| Google Analytics |
Free & Paid |
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. |
| Omniture (Adobe) |
Paid |
Adobe Marketing Cloud gives you a complete set of analytics, social, advertising, targeting, and web experience management solutions. |
| Localytics |
Free & Paid |
Localytics is a closed-loop app analytics and marketing platform that helps brands acquire, engage, and retain users. |
| KISSmetrics |
Paid |
KISSmetrics is a revolutionary person-based analytics platform for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter. |
Conversion Rate Optimization
| Tool |
Pricing |
Description |
| Optimizely |
Paid |
Improve conversions through A/B Testing, Split Testing and Multivariate Testing. |
| Google Content Experiments |
Free |
With Content Experiments, you can test which version of a landing page results in the greatest improvement in conversions. |
| Visual Website Optimizer |
Paid |
AB testing software for data-driven marketers. Improve conversion rate and sales from your website. |
| Unbounce |
Paid |
Unbounce lets marketers build high-converting landing pages without I.T. 1-click publishing, A/B testing and a suite of best-practice landing page templates. |
Social Media
| Tool |
Pricing |
Description |
| Sendible |
Paid |
Sendible is a platform for engaging with customers, measuring results and monitoring your brand across multiple social media channels at once. |
| Followerwonk |
Paid |
Twitter analytics, follower segmentation, social graph tracking, and more. Followerwonk helps you explore and grow your social graph. |
| Addvocate |
Paid |
Enable all coworkers to create, curate and share content for your company. |
| Hootesuite |
Free & Paid |
One platform to manage your social networks, drive leads, and measure the real impact of campaigns. |
Paid Advertising
| Tool |
Pricing |
Description |
| WordStream |
Paid |
WordStream provides Internet marketing software and tools which are designed to make your search marketing campaigns more organized and more profitable. |
| Split Tester |
Free |
Split tester tells you the confidence level that one ad will outperform another ad. |
| SpyFu |
Paid |
Competitive research for paid advertising. Search for any domain and see every place they’ve shown up. |
| Compete |
Paid |
Optimize your digital marketing, business development, media planning and competitive strategy with Compete s online consumer behavior insights. |
| Keyword Machine |
Free & Paid |
Keyword Machine combines your lists of products, services, or locations, and uses them to build large, scalable Google AdWords campaigns. |
| Marin Software |
Paid |
Manage your Paid Search, Display Advertising, Social Media and Mobile Advertising in one easy to use platform. |
| Adobe Media Optimizer |
Paid |
The Adobe Media Optimizer ad management platform gives a consolidated view of media performance, along with tools to accurately forecast and continually optimize media mix. |
Webmaster Tools
| Tool |
Pricing |
Description |
| Google Webmaster Tools |
Free |
Google Webmaster Tools provides you with detailed reports about your pages’ visibility on Google. |
| Bing Webmaster Tools |
Free |
Improve your site’s performance in search. Get access to free reports, tools and resources. |
User Engagement
| Tool |
Pricing |
Description |
| Crazy Egg |
Paid |
Through Crazy Egg’s heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates. |
| Mouseflow |
Paid |
Mouseflow lets you record website visitors and generate instant heatmaps showing where they click, scroll and even pay attention. |
| Click Tale |
Paid |
Clicktale, a SaaS leader in Digital Customer Experience, helps over 100,000 businesses create revenue-winning customer experience for web and mobile. |
| Convert |
Paid |
A/B and multivariate testing software starting at only $9 per month./td> |
Screen Recording
| Tool |
Pricing |
Description |
| Camtasia |
Paid |
Camtasia gives you the tools you need to record on-screen activity, edit and enhance your content, and share in high-quality to viewers anywhere. |
| Telestream |
Paid |
Put our video transcoding expertise to work for you, from live stream & desktop video encoding to enterprise-class video workflow automation systems. |
| CamStudio |
Free |
CamStudio is able to record all screen and audio activity on your computer and create industry-standard AVI video files. |
Usability Testing
| Tool |
Pricing |
Description |
| UserTesting.com |
Paid |
Usability testing has never been easier. UserTesting’s online usability testing tool is the fastest, cheapest way to find out why visitors leave your website. |
| VerifyApp.com |
Paid |
Verify is the easiest way to collect data and analyze user feedback with design surveys. Verify lets you quickly upload any screenshot or image to father user feedback on your designs. |
| GhostRec.com |
Paid |
Web usability testing with GhostRec. Increase your website usability. Watch recordings of your visitors surfing your website. |
Competitive Research
| Tool |
Pricing |
Description |
| Rival IQ |
Paid |
Rival IQ provides useful intelligence about the digital activities and successes of your competitors, delivered quick, easy and smart. |
| Rivalfox |
Paid |
Rivalfox is a competitor analysis and competitive intelligence software for SEO, social and content monitoring. |
| Hitwise |
Paid |
Experian Hitwise measures website traffic by collecting data directly from ISP networks and provides data on trends in visitor behavior and measures website market share. |
| SEMrush |
Paid |
SEMrush shows organic and ads keywords for any site or domain along with a wealth of other information. |
| Majestic SEO |
Paid |
Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data. |
| Moz |
Free & Paid |
Track SEO, social, brand, and content marketing. See what to do next – and learn how to do it! |
| SimilarWeb |
Free & Paid |
See any website’s traffic sources & uncover their online marketing strategies. |
| SpyFu |
Paid |
In depth SEO and PPC competitor analysis reports. |
| WhatRunsWhere |
Paid |
Monitor competitors and gain actionable insights into their online advertising campaigns. |
| Quick Sprout |
Free & Paid |
Quick Sprout displays competitive research in a terrific format for presenting information to clients. |
| iSpionage |
Paid |
iSpionage provides accurate, up-to-date competitive intelligence information and is a great way to size up competing websites.
|
Keyword Research
| Tool |
Pricing |
Description |
| Wordtracker |
Paid |
Reveal high performing keywords in minutes with the keyword research tool from Wordtracker. |
| Google Keyword Tool |
Free |
Keyword Planner is a free AdWords tool that helps you build Search Network campaigns by finding keyword ideas and estimating how they may perform. |
| WordStream Keyword Tools |
Free |
Enter a keyword to get profitable keyword suggestions from our Free Keyword Tool. |
| Soovle |
Free |
Search suggestions and completions from the top providers on the internet. |
| Ubersuggest |
Free |
SERPs Suggest is a free keyword suggestion tool similar to Ubersuggest to research keywords to target for SEO, PPC and more. |
| KeywordTool.io |
Free |
750 Google keyword Suggestions for Free. Use 192 Google domains & 83 languages. |
Email Marketing
| Tool |
Pricing |
Description |
| MailChimp |
Free & Paid |
Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs. |
| Constant Contact |
Paid |
Constant Contact’s Small Business Marketing suite of tools help you reach, engage, and acquire new customers through email, events, and social media. |
| ExactTarget |
Paid |
The ExactTarget Marketing Cloud helps you make the most of every customer interaction. |
| Emma |
Paid |
Email marketing software to create, send and track email campaigns — and get the results that matter. |
| VerticalResponse |
Free & Paid |
Email Marketing by VerticalResponse makes it easy to create and send emails that get great results to grow your business. |
| Bronto |
Paid |
Bronto Software provides a cloud-based marketing platform for retailers to drive revenue through their email, mobile and social campaigns. |
| Campaign Monitor |
Paid |
Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results. |
Surveys
| Tool |
Pricing |
Description |
| Google Consumer Surveys |
Free & Paid |
To find out what people really think, just ask the Internet. When you want answers to your business questions, you need to reach everyday people. |
| SurveyMonkey |
Free & Paid |
Looking for the right people to fill out your survey Meet SurveyMonkey Audience, home to millions of qualified respondents ready to take your surveys. |
| Qualaroo |
Paid |
Behavior insight surveys for better a/b testing. |
| SurveyGizmo |
Free & Paid |
SurveyGizmo is an advanced online survey software tool that comes with amazing customer service. |
| PollDaddy |
Free & Paid |
Create stunning surveys, polls, and quizzes in minutes. Collect responses via your website, e-mail, iPad, Facebook, and Twitter. |
| Survey.io |
Free |
A free survey option from Qualaroo. |
Outreach & PR
| Tool |
Pricing |
Description |
| Vocus PR |
Paid |
Frequently used by PR pros, Vocus helps you connect with the influencers and magazines. |
| BuzzStream |
Paid |
BuzzStream allows you to collaborate with others on outreach campaigns and is easy to use. |
Project Management
Note: I hesitated to add Basecamp here because it does not include a Gantt chart with dependencies, critical path, and other items necessary to be a true project management software.
| Tool |
Pricing |
Description |
| Basecamp |
Paid |
Basecamp has become one of the most used project management tools. Although calling it a true project management tool is misleading. |
| Tom’s Planner |
Paid |
Tom’s Planner allows you to create and share project plans online with “drag and drop” simplicity. |
| TeamGantt |
Paid |
TeamGantt is the fresh new easy way to use gantt chart software online. You can now manage your projects with this super easy to use gantt software. |
| Smartsheet |
Paid |
Smartsheet is an intuitive online project management tool enabling teams to increase productivity using cloud, collaboration, & mobile technologies. |
| Maven Link |
Paid |
Mavenlink is advanced online project management software with resource planning and financials. Manage your projects, people, and profits – all in one place. |
To-dos
| Tool |
Pricing |
Description |
| Trello |
Free |
Infinitely flexible. Incredibly easy to use. Great mobile apps. It’s free. Trello keeps track of everything, from the big picture to the minute details. |
| Todoist |
Free & Paid |
Todoist is an online task management app and to-do list. For Web, iPhone, iPad, Android, Chrome, Outlook and many more! |
| AnyDo |
Free & Paid |
Make things happen. Any.do makes it simple & fun to get things done. |
| Todo.txt |
Free |
Track your tasks and projects in a plain text file, todo.txt. A todo.txt is software and operating system agnostic. |
Digital Marketing Toolsets
| Tool |
Pricing |
Description |
| Moz Analytics |
Paid |
Perhaps the best set of digital marketing tools all in one place. |
| SEMRush |
Paid |
Provides AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results, and so much more. |
| Majestic SEO |
Free & Paid |
Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data. |
| Raven Tools |
Paid |
Manage and report all your Internet marketing with one software app. Raven features 30+ online tools for efficient management & comprehensive reporting. |
| Ahrefs |
Free & Paid |
The largest and the freshest index of live links. Index is updated every 15 min. Ahrefs Site Explorer is free to try. |
| SEO Tools for Excel |
Free |
SeoTools is an Excel add-in that adds a bunch of useful functions for working with SEO and other web metrics directly in Excel. |
| HubSpot |
Paid |
HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers. |
| Searchmetrics |
Paid |
Searchmetrics provides a platform for search analytics and data in SEO, social media, content marketing and mobile for search engine optimization. |
Local
| Tool |
Pricing |
Description |
| Whitespark |
Paid |
Whitespark’s tools and services help you manage and optimize your local search presence and reach. |
| Universal Business Listing |
Paid |
List your business, manage your presence, and enhance your brand on local search sites with UBL. |
| Get Found |
Paid |
Promote your Business online with Get Found. GoDaddy can help your local businesses grow by listing your company on top sites, like Google, Facebook and Yelp. |
| Local Site Submit |
Paid |
Local Site Submit is an all-in-one local SEO business solution. Citation building, citation monitoring and reporting, directory submissions, and local search visibility checks. |
| Moz Local |
Paid |
In one easy step, Moz Local ensures your business listings are correct, consistent, and visible across the web. |
| SinglePlatform |
Paid |
Manage your local business listings online and create a digital menu of your products and services with SinglePlatform. |
| SyCara Local |
Paid |
Manage your local presence online. Manage & fix citations & business listings & track search rankings on our Local SEO software platform. |
| Bright Local |
Paid |
BrightLocal offer local SEO tools and local search engine marketing services for local businesses. |
Reporting
| Tool |
Pricing |
Description |
| My SEO Tool |
Paid |
Clean and easy to use reporting software. |
| Moz Analytics |
Paid |
Perhaps the best set of digital marketing tools all in one place. |
| Raven Tools |
Paid |
Manage and report all your Internet marketing with one software app. Raven features 30+ online tools for efficient management & comprehensive reporting. |
| Authority Labs |
Paid |
Track website rankings in Google, Yahoo!, and Bing daily. Our automated SERP tracking saves you time and helps you respond quickly to ranking changes. |
| Analytics SEO |
Free & Paid |
Analytics SEO Software & Online Marketing tools will help you measure any SEO and Social Marketing campaign. |
| SEO Rank Monitor |
Paid |
Boost Your Rankings, Track Your Competitors, and Monitor SEO Performance With The Most Comprehensive Rank Tracking In The Industry. |
Link Building
| Tool |
Pricing |
Description |
| Citation Labs |
Paid |
Only chase the best opportunities. Connect your business with niche publishers that influence your target market. |
| Ontolo |
Paid |
Quickly identify link building opportunities to round out your backlink profile or promote specific pieces of content. |
| Word Tracker |
Paid |
A powerful link-building tool from Citation Labs. |
Link Auditing
| Tool |
Pricing |
Description |
| Screaming Frog |
Free & Paid |
The Screaming Frog SEO Spider allows you to quickly analyse, audit and review a site from an onsite SEO perspective. |
| Xenu’s Link Sleuth |
Free |
A free multi-threaded link checking software to analyze web sites to find broken links. Runs on Windows. |
| URL Profiler |
Paid |
Powerful content and back link auditor software. |
| Strucr |
Free & Paid |
This analysis tool can test and monitor 90+ seo and onpage factors on up to 12 million pages. Check and analyze the structure and performance of your website. |
