Trying to regain control of a Facebook account that has been hijacked either purposefully or innocently can be a real pain in the neck. It is usually not a simple process. Hopefully if you’ve found yourself here an admin accidentally removed you from the account and all you need to do is ask them to […]
Awesome To-Do Checklist
To-do checklists are highly useful. Unfortunately, they can also be quite boring. I aim to remedy this with the aptly-named Awesome To-Do Checklist. No more will your daily ticking off of completed items come with the drudgery formerly associated with the task. Hi-tech, schmi-tech! I could’ve coded you an amazing interactive to-do list (no I couldn’t) but […]
11 Common Marketing Mistakes Made on Retail Websites
After working with a number of retail sites and blogging on men’s style I’ve come up with this list of some of the most common marketing mistakes made on retail websites. 1. Not Telling Your Company Story Sure you may have an about us page (surprisingly many do not), but do you tell us about the […]
Creating Targeted Content for Your Target Market
Creating content that is highly targeted to your target market is a surefire way to attract readers who will convert and visit your blog on a regular basis. Communicating and confirming your business’ goals and values through your content will build trust with your audience. I’ve put together 4 questions that will keep you focused on […]
3 Offline Marketing Ideas You Can Apply Online
Sometimes the best online marketing ideas come from the offline world. When looking for a new way to grow business, ask yourself, “How would I build leads if the Internet didn’t exist?” Then when you have a list of ideas see if there is a way they can also be applied to the online space. […]
Why and How to Educate Clients on SEO and Marketing Fundamentals
In this post I discuss the importance of educating clients on marketing fundamentals. Proper communication builds trust and is the foundation on which relationships are created. Taking the time to educate your clients will pay dividends in fewer emails, improved client retention, and a more productive working relationship. Don’t worry, you won’t need to teach any classes […]
Launching Our First Resource List
This post will be short and sweet as this is just an introduction to the good stuff. Today I finally got to launching a resource page I had been working on. I call this page the “ever-growing digital marketing tools and software list” because that’s what it is. For some time I’ve had a huge […]
Is Ebates Spam Commenting?
I can’t say for certain but it appears that Ebates, an Ebates affiliate marketer, or a company operating on its behalf have been posting spam comments on blogs and forums over the past few days. I first noticed this while browsing the popular men’s style blog, effortlessgent.com (see image below), when I noticed a strange looking comment on this […]
Why Calling Models Fat is Bad for Business
Being mean to others is bad for business. This seems like an obvious statement. The majority of us marketers know that companies (read as “employees of companies”) should treat people with respect at all times. Should they do this because they’re nice people? Hopefully. Should they do it to protect their reputations? Definitely. I came across this video from […]
11 Ass-Kicking Books for the Digital Marketer
Here at Drakon Digital we’re all about self-improvement. In my opinion, there is only one way to really learn something; study and then act. I hope by absorbing the information in these books and then putting it to use you will be able to enhance your career and grow as a marketer. For this list […]