These are easy link building tactics that most small businesses can replicate with only a small investment in time and money. Here’s the deal, most businesses are already doing 80% of what they need to do to build links. Most just aren’t able to recognize when a link opportunity exists, or are too busy running […]
Getting someone to your site costs time and money. A strong email marketing strategy can help you retain those visitors. I use MailChimp, however, there are quite a few good options out there. Don’t get hung up on which service to use. Choose one you’re drawn to and get started. Plan The best way to […]
This post discusses my 7 best copywriting tips for connecting with customers. Use these copywriting tips and you’ll be on your way to speaking to your customers in a way they appreciate while adding value at the same time. #1 – Be Clear About Who Your Products Are For Before you even start writing copy […]
Whether you’re a marketer, blogger or selling products on your own website, understanding how people interact with your site is vitally important to your success. Are people following the funnel you created? Are your calls-to-action (CTAs) still performing well? How many people are leaving your website to visit your Facebook page? All of these questions […]
While I’m no graphic designer, I have learned to use various online tools such as Gimp and Inkscape, which are free alternatives to Adobe Photoshop and Adobe Illustrator respectively. I’ve also begun using Canva which provides a quick way to create good looking graphics. I know a good-looking image when I see one, however, piecing […]
In the last post I discussed how to find link-worthy & shareable content ideas. Once you have your content planned you will want to evaluate its performance. In order to do this there are a few things you will need to keep track of. And that’s where the information in this post comes in. Evaluation of the […]
Sometimes coming up with content ideas is the most difficult part of creating content. Ideally, you want to create content that performs well in search and on social media. In reality both are tied to each other to some degree. When someone finds a great piece of content through search they will often share on […]
When I was younger I knew everything… or so I thought. That means I didn’t listen to my mother unless she was telling me to come and eat ice cream. Looking back on all those wise words of wisdom that I didn’t listen to, I realized that if she was born in a different era, […]
Today while doing research for my menswear blog, Post + Modern, I came across a search on Google that had two first page results that redirected to another website that was also on the first page. One more strange thing is that the two sites that redirected were exact match domains for terms related to my search. […]
Do you qualify your sales leads? Of course you do. You want to avoid wasting your sales team’s valuable time. When performing outreach you also need to qualify your link prospects. When I use the term “link prospects” I am including advertising prospects as well. I don’t care if a link is paid for or not, […]
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