One of the often overlooked features of Google Keyword Planner is the graph functionality. It’s simple, easy to navigate and perfect when you need a quick graph showing information on keyword trends. Data can be broken down into many different ways with these graphs. Once you learn how to navigate them they’re also pretty handy in […]
What Google’s Stance on Nofollowed Guest Blog Post Links Really Means
Is Google’s inability to distinguish between low-quality guest posts and high-quality guest posts and admission that they cannot evaluate content as well as they would have users of their search engine believe? I’ll be the first to admit, I’m no computer scientist and perhaps this is harder than it sounds. But to me, Google’s incapability to deal with […]
A Guide to Creating a Successful Initial Outreach Campaign
After reading this article you will have a methodology for organizing an initial outreach campaign for clients in any industry. When planning an initial outreach campaign, figuring out where to start can be a daunting task. Many marketers are inclined to place all industries into one cookie cutter approach such as: Social media links/shares Industry […]
How to Use Pinterest to Promote Your Business
This post covers the basics of using Pinterest to promote your business. If you have a Pinterest account for your business and are not using Pinterest’s analytics features then you need to sign up today. If you’re on Facebook consider adding a Pinterest tab app such as this app from Woobox. Polish Your Profile Create […]
4 Easy Steps to Filter Bots and Spiders from Google Analytics
Have you ever wondered how much of your traffic in Google Analytics comes from bots and spiders? Tired of seeing Semalt in your analytics and having to filter it out? Google has added a new feature in Google Analytics that lets you filter out traffic from bots and spiders. Now this will not filter out […]
The Extended Hub & Spoke Conversion Funnel
For the first post on here on the Drakon Digital Blog I’ve decided to focus on the one thing that weaves its way through every Internet marketing campaign, the conversion process. Below I will outline from a bird’s eye view what I believe every conversion process should look like. There may be slight differences based […]
