Awesome To-Do Checklist

Introducing Ultimate Checklist

To-do checklists are highly useful. Unfortunately, they can also be quite boring. I aim to remedy this with the aptly-named Awesome To-Do Checklist. No more will your daily ticking off of completed items come with the drudgery formerly associated with the task. Hi-tech, schmi-tech! I could’ve coded you an amazing interactive to-do list (no I couldn’t) but […]

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Creating Targeted Content for Your Target Market

Creating Targeted Content

Creating content that is highly targeted to your target market is a surefire way to attract readers who will convert and visit your blog on a regular basis. Communicating and confirming your business’ goals and values through your content will build trust with your audience. I’ve put together 4 questions that will keep you focused on […]

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Why and How to Educate Clients on SEO and Marketing Fundamentals

Educating Clients on SEO

In this post I discuss the importance of educating clients on marketing fundamentals. Proper communication builds trust and is the foundation on which relationships are created. Taking the time to educate your clients will pay dividends in fewer emails, improved client retention, and a more productive working relationship. Don’t worry, you won’t need to teach any classes […]

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Is Ebates Spam Commenting?

I can’t say for certain but it appears that Ebates, an Ebates affiliate marketer, or a company operating on its behalf have been posting spam comments on blogs and forums over the past few days. I first noticed this while browsing the popular men’s style blog, effortlessgent.com (see image below), when I noticed a strange looking comment on this […]

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Why Calling Models Fat is Bad for Business

Being mean to others is bad for business. This seems like an obvious statement. The majority of us marketers know that companies (read as “employees of companies”) should treat people with respect at all times. Should they do this because they’re nice people? Hopefully. Should they do it to protect their reputations? Definitely. I came across this video from […]

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