Evaluating Your Content’s ROI

Evaluating Content ROI

In the last post I discussed how to find link-worthy & shareable content ideas. Once you have your content planned you will want to evaluate its performance. In order to do this there are a few things you will need to keep track of. And that’s where the information in this post comes in. Evaluation of the…

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7 Questions to Ask When Qualifying Link Prospects

Qualifying Link Prospects

Do you qualify your sales leads? Of course you do. You want to avoid wasting your sales team’s valuable time. When performing outreach you also need to qualify your link prospects. When I use the term “link prospects” I am including advertising prospects as well. I don’t care if a link is paid for or not,…

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11 Common Marketing Mistakes Made on Retail Websites

Common Mistakes on Retail Websites

After working with a number of retail sites and blogging on men’s style I’ve come up with this list of some of the most common marketing mistakes made on retail websites. 1. Not Telling Your Company Story Sure you may have an about us page (surprisingly many do not), but do you tell us about the…

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3 Offline Marketing Ideas You Can Apply Online

Offline Marketing Ideas

Sometimes the best online marketing ideas come from the offline world. When looking for a new way to grow business, ask yourself, “How would I build leads if the Internet didn’t exist?” Then when you have a list of ideas see if there is a way they can also be applied to the online space….

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Is Ebates Spam Commenting?

I can’t say for certain but it appears that Ebates, an Ebates affiliate marketer, or a company operating on its behalf have been posting spam comments on blogs and forums over the past few days. I first noticed this while browsing the popular men’s style blog, effortlessgent.com (see image below), when I noticed a strange looking comment on this…

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What Google’s Stance on Nofollowed Guest Blog Post Links Really Means

Is Google’s inability to distinguish between low-quality guest posts and high-quality guest posts and admission that they cannot evaluate content as well as they would have users of their search engine believe? I’ll be the first to admit, I’m no computer scientist and perhaps this is harder than it sounds. But to me, Google’s incapability to deal with…

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A Guide to Creating a Successful Initial Outreach Campaign

After reading this article you will have a methodology for organizing an initial outreach campaign for clients in any industry. When planning an initial outreach campaign, figuring out where to start can be a daunting task. Many marketers are inclined to place all industries into one cookie cutter approach such as: Social media links/shares Industry…

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The Extended Hub & Spoke Conversion Funnel

For the first post on here on the Drakon Digital Blog I’ve decided to focus on the one thing that weaves its way through every Internet marketing campaign, the conversion process. Below I will outline from a bird’s eye view what I believe every conversion process should look like. There may be slight differences based…

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