Awesome To-Do Checklist

Introducing Ultimate Checklist

To-do checklists are highly useful. Unfortunately, they can also be quite boring. I aim to remedy this with the aptly-named Awesome To-Do Checklist. No more will your daily ticking off of completed items come with the drudgery formerly associated with the task. Hi-tech, schmi-tech! I could’ve coded you an amazing interactive to-do list (no I couldn’t) but…

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Published:September 24, 2014 View Post

Efficiency

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11 Common Marketing Mistakes Made on Retail Websites

Common Mistakes on Retail Websites

After working with a number of retail sites and blogging on men’s style I’ve come up with this list of some of the most common marketing mistakes made on retail websites. 1. Not Telling Your Company Story Sure you may have an about us page (surprisingly many do not), but do you tell us about the…

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Creating Targeted Content for Your Target Market

Creating Targeted Content

Creating content that is highly targeted to your target market is a surefire way to attract readers who will convert and visit your blog on a regular basis. Communicating and confirming your business’ goals and values through your content will build trust with your audience. I’ve put together 4 questions that will keep you focused on…

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Published:September 9, 2014 View Post

Copywriting

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3 Offline Marketing Ideas You Can Apply Online

Offline Marketing Ideas

Sometimes the best online marketing ideas come from the offline world. When looking for a new way to grow business, ask yourself, “How would I build leads if the Internet didn’t exist?” Then when you have a list of ideas see if there is a way they can also be applied to the online space….

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Why and How to Educate Clients on SEO and Marketing Fundamentals

Educating Clients on SEO

In this post I discuss the importance of educating clients on marketing fundamentals. Proper communication builds trust and is the foundation on which relationships are created. Taking the time to educate your clients will pay dividends in fewer emails, improved client retention, and a more productive working relationship. Don’t worry, you won’t need to teach any classes…

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Published:August 30, 2014 View Post

Self Improvement

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Launching Our First Resource List

Digital Marketing

This post will be short and sweet as this is just an introduction to the good stuff. Today I finally got to launching a resource page I had been working on. I call this page the “ever-growing digital marketing tools and software list” because that’s what it is. For some time I’ve had a huge…

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Published:August 27, 2014 View Post

Efficiency

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Is Ebates Spam Commenting?

I can’t say for certain but it appears that Ebates, an Ebates affiliate marketer, or a company operating on its behalf have been posting spam comments on blogs and forums over the past few days. I first noticed this while browsing the popular men’s style blog, effortlessgent.com (see image below), when I noticed a strange looking comment on this…

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Why Calling Models Fat is Bad for Business

Being mean to others is bad for business. This seems like an obvious statement. The majority of us marketers know that companies (read as “employees of companies”) should treat people with respect at all times. Should they do this because they’re nice people? Hopefully. Should they do it to protect their reputations? Definitely. I came across this video from…

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Published:August 19, 2014 View Post

Social Media

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11 Ass-Kicking Books for the Digital Marketer

Here at Drakon Digital we’re all about self-improvement. In my opinion, there is only one way to really learn something; study and then act. I hope by absorbing the information in these books and then putting it to use you will be able to enhance your career and grow as a marketer. For this list…

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Published:August 18, 2014 View Post

Self Improvement

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Using Google Keyword Planner’s Graphs

One of the often overlooked features of Google Keyword Planner is the graph functionality. It’s simple, easy to navigate and perfect when you need a quick graph showing information on keyword trends. Data can be broken down into many different ways with these graphs. Once you learn how to navigate them they’re also pretty handy in…

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Published:August 15, 2014 View Post

Search Engine Marketing

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