Email Marketing Strategy for Startups & New Brands

email marketing strategy for startups and new brands

Getting someone to your site costs time and money. A strong email marketing strategy can help you retain those visitors. I use MailChimp, however, there are quite a few good options out there. Don’t get hung up on which service to use. Choose one you’re drawn to and get started. Plan The best way to…

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Published:March 14, 2017 View Post

Email Marketing

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My 7 Best Copywriting Tips for Connecting With Customers

best copywriting tips for connecting with customers

This post discusses my 7 best copywriting tips for connecting with customers. Use these copywriting tips and you’ll be on your way to speaking to your customers in a way they appreciate while adding value at the same time. #1 – Be Clear About Who Your Products Are For Before you even start writing copy…

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Published:February 22, 2017 View Post

Copywriting

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Google Analytics Event Tracking Naming Strategy

google event tracking naming strategy

Whether you’re a marketer, blogger or selling products on your own website, understanding how people interact with your site is vitally important to your success. Are people following the funnel you created? Are your calls-to-action (CTAs) still performing well? How many people are leaving your website to visit your Facebook page? All of these questions…

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Published:February 14, 2017 View Post

Analyics Efficiency

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Typography Terminology for Marketers

typography terminology for marketers

While I’m no graphic designer, I have learned to use various online tools such as Gimp and Inkscape, which are free alternatives to Adobe Photoshop and Adobe Illustrator respectively. I’ve also begun using Canva which provides a quick way to create good looking graphics. I know a good-looking image when I see one, however, piecing…

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Published:February 1, 2015 View Post

Design

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Evaluating Your Content’s ROI

Evaluating Content ROI

In the last post I discussed how to find link-worthy & shareable content ideas. Once you have your content planned you will want to evaluate its performance. In order to do this there are a few things you will need to keep track of. And that’s where the information in this post comes in. Evaluation of the…

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10 Steps to Creating Link Worthy & Shareable Content Ideas

10 Steps to Creating Great Content

Sometimes coming up with content ideas is the most difficult part of creating content. Ideally, you want to create content that performs well in search and on social media. In reality both are tied to each other to some degree. When someone finds a great piece of content through search they will often share on…

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Published:November 19, 2014 View Post

Copywriting

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10 Things Your Mother Told You About Online Marketing

10 Things You Mother Told You About Digital Marketing

When I was younger I knew everything… or so I thought. That means I didn’t listen to my mother unless she was telling me to come and eat ice cream. Looking back on all those wise words of wisdom that I didn’t listen to, I realized that if she was born in a different era,…

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Published:November 3, 2014 View Post

Self Improvement

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301 Redirected Websites in Google SERPS

Redirected Pages in Google SERPS

Today while doing research for my menswear blog, Post + Modern, I came across a search on Google that had two first page results that redirected to another website that was also on the first page. One more strange thing is that the two sites that redirected were exact match domains for terms related to my search….

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Published:October 12, 2014 View Post

Search Engines

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7 Questions to Ask When Qualifying Link Prospects

Qualifying Link Prospects

Do you qualify your sales leads? Of course you do. You want to avoid wasting your sales team’s valuable time. When performing outreach you also need to qualify your link prospects. When I use the term “link prospects” I am including advertising prospects as well. I don’t care if a link is paid for or not,…

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How to Gain Access to a Facebook Page You Don’t Control

Access Your Facebook Account

Trying to regain control of a Facebook account that has been hijacked either purposefully or innocently can be a real pain in the neck. It is usually not a simple process. Hopefully if you’ve found yourself here an admin accidentally removed you from the account and all you need to do is ask them to…

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Published:September 28, 2014 View Post

Social Media

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